Rita dei Fiori

Rita dei Fiori is a new brand born from the creativity of Rita, a lady with a passion for hospitality and decorations in every aspect. The brand offers high quality floral compositions entirely handmade by Rita, who is always inspired by seasons’ colors and the impressions of the various annual festivities to compose themed collections.
For Rita, we have made the entire brand identity, creating an elegant and delicate logo, which resembles a signature formed by a ribbon. A cromatic palette of pastel colors ranging from powder pink to antique pink and a watercolor illustration of a bouquet of flowers accompany the logo.
Next, we created an e-commerce site that would also present Rita overseas and allow her to sell her unique pieces outside of Italy, where the “Made in Italy” has always been sought after and seen as a product of quality and attention to detail.
Cliente
Rita dei Fiori
Data
2018
Servizi
Graphic Design, Web Design
Sito web
Visita
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The online shop of Rita dei Fiori is made up of many seasonal collections subdivided in turn into internal lines each characterized by different colors, fabrics, flowers and plants that know how to describe sensations and emotions suitable for every ceremony, from the most solemn events to the parties in family. In addition to the main collections, Rita realizes total custom-made works, listening to the customer’s needs so as to be able to advise from the choice of the single flower up to the decorative elements and the type of packaging best suited to enclose with elegance and harmony the creation that can be given as a present in any occasion. 
Orientate oneself in the big online world of Rita dei Fiori is simple thanks to the presence of numerous search filters in the e-commerce, useful for finding flower compositions based on type, price or basic color and also thanks to accurate descriptions, it’s simple to understand the dimensions, particularities and material sensations of each product.
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Project Team

Creative Agency: Wider View

Project Manager e Account: Flavio Lenoci
Art Director & Graphic Designer: Sabrina Mencarelli
Shooting: Paolo Lombardo
Coding: Tommaso Costantini

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