Linearredo, a local business of Bracciano, is a retailer of high-end relaxation products (bed bases, pillows, mattresses, couches) and indoor/outdoor furniture. We conceived and developed the launch of the mattresses sector on web channels connected to the outlet. We focused our efforts on awareness, providing information on good-rest and healthy-sleep issues, choosing a language which was fresh and young. Our purpose was to change the perception of the Linearredo brand from a hardly-affordable retail store to a place offering quality products and staffed by extremely qualified people.
We implemented a social editorial plan on 3 platforms: Facebook, Instagram and YouTube. The planned re-directed social profiles to Linearredo webpages informing them on the universe of mattresses and rest. AdWords ads, started in December, also re-directed to the same page.
However, some of the Facebook contents were designed to be enjoyed only on that platform and to keep up awareness / generate more interest in the brand.